Editorial Policy

We are wholeheartedly committed to delivering top-notch content to our readers. Our unwavering dedication to excellence is reflected in the meticulous adherence to our editorial guidelines and principles. Our values and standards serve as the cornerstone of our publishing ethics, guiding everything from our fundamental principles to our research methods and writing style. With a keen focus on professionalism, we leave no stone unturned in ensuring the delivery of exceptional services.

What we aim for

Before coming up with a compelling piece of content, we always think about the message it communicates. Thus, we write our content with the following purposes in mind:


  • Informing players

We are passionate about supporting players on their online gambling journey by offering precise and trustworthy information. Our team is dedicated to conducting extensive industry research and refining the data we collect to create insightful analysis. Our ultimate goal is to be your top resource for all your gambling questions and to simplify your online pursuits. Your satisfaction is our utmost priority, and we are committed to providing accurate information without any misleading details or unnecessary facts that could impact your decision-making.


  • Promoting a responsible gambling environment

At our core, we prioritize the promotion of fair and safe gaming. This is why we are meticulous about the information we share on our website. Our unwavering dedication lies in advocating responsible practices to safeguard our readers. We are committed to fostering a positive and healthy gaming environment and have no intention of endorsing any behaviors that could compromise the well-being of our audience.


  • Adding value to the industry

Finally, we are confident that our content will significantly enhance the online gambling industry. We are dedicated to inspiring casinos to maintain exceptional industry standards and provide top-notch services through our engaging texts. It is our sincere commitment to not only serve our readers but also to contribute positively to the industry in which we are deeply involved. We are enthusiastic about the opportunity to make a valuable impact and uphold professionalism within the industry.

Our editorial standards

As we are a team of professionals, in no way is our publishing the result of an arbitrary development. Instead, we created our own set of editorial standards for every one of our publications. This has become part of our work ethic and is what makes us unique. Let’s start by highlighting the components of our system!

Guiding principles

When composing a text, we make sure that it reflects our values. We want our work to represent us, so we follow certain guidelines that improve our wording quality and show consistency. These are some of the principles that define our content:


  • Transparency

We take great pride in presenting accurate and unbiased information on our website. Our commitment to transparency and honesty means that we deliver facts without distortion or misleading details.

Our experts uphold the highest standards of integrity, providing reliable content that you can trust. It’s important to note that we are an independent platform, free from any corporate or casino influence, ensuring our content remains completely objective. You can rely on us to operate with integrity and impartiality in all our analyses and recommendations.


  • Building trust

At our core, we strive to foster genuine connections with our customers and affiliates, rooted in trust, fairness, and accuracy. Our commitment to building these authentic relationships is evident in every piece of content we produce.

We want you to view our platform not as a static learning portal, but as a dynamic and accessible information hub ready to offer the guidance you seek. Our direct and responsive approach enables us to engage with our readers and make them feel like valued members of our community. We are keenly attuned to your needs and are dedicated to exceeding your expectations. We believe in the power of our connections and are enthusiastic about the opportunity to provide you with the support and information you require.


  • Security and privacy

At our company, the well-being of our customers is our absolute number one concern. Our dedicated experts put in the hard work to stay fully informed about gambling laws and the ever-evolving landscape, ensuring that our operations consistently meet the latest industry standards. Let’s embrace the rapid changes in the online realm together. Rest assured, whenever there’s a shift, you can count on us to be at the forefront of understanding and adapting!

We meticulously scrutinize the New Zealand betting legislation to shield you from the shady aspects of online gambling. With us, you can trust that your personal and financial information, as well as your privacy, are always safeguarded. We are committed to providing you with a secure and worry-free experience.


  • Entertainment

Leaving everything aside, let’s not forget the main reason you are here for! To have an enjoyable past-time and forget about the hustle of daily life. At the end of the day, the seriousness reflected in our work is only a way to strengthen the importance of responsible gambling. However, it doesn’t mean that this activity should take a sober tone.

Besides stating hard, cold facts, we also want our readers to enjoy their time online and have a memorable experience. So, don’t take our content too seriously, but don’t view it as child’s play either.


  • Feedback

How can we keep up with your needs other than through your feedback? Because our texts are intended for both new and experienced players, we need to cover the demands of all Kiwi punters. Therefore, we notice every comment that you make and try to implement your suggestions into our future publications.

If something doesn’t seem right or you simply feel like our content needs improvement, do not hesitate to let us know. After all, you are our main priority!

The team behind everything

Authors, casino experts, website editors or whatever you want to call them are the driving force of our website. Our professional team is ready to take on every challenge and overcome any obstacle that might stay in the way of delivering over-the-top services. Here are their fundamentals:


  • Authorship

Authorship plays a crucial part in our content. Our experts bring a substantial contribution to the site, making sure that the readers receive all the information they need clearly and concisely. Authors are well-trained in filtering information and separating concrete facts from shallow or misleading details. Moreover, they analyse and interpret data to the best of their abilities, rather than just presenting it as it is. That is why our publications are one hundred percent original.


  • Responsibilities

To ensure that the content we put on our site is of high quality, our contributors stick to a specific set of responsibilities. They use their comprehensive and analytical skills to complete the writing process. First, they explore the topic in-depth, conducting extensive research. Sorting out ideas and outlining an analysis comes next. Then, everything is put in place according to a writing scheme and the guiding principles listed above. The final step is checking the publication, correcting the mistakes and ensuring that all the important aspects have been covered.


  • Cooperative analysis

Cooperation is part of the editorial process. As a team, we work together to improve our content and provide efficient solutions to our players. All of our texts result from mutual effort, and reflect the opinions, impressions and judgement of several team members. Therefore, before coming up with striking material, we brainstorm ideas, perform market comparison and discuss linguistic choices. Moreover, we test out multiple writing techniques, analyse the results and improve our future strategies to keep up with our readers.

Our marketing role

Even though we are an affiliate site, we do not allow this to be the sole and definitive aspect of our platform. Our content does not only define us but also the companies that we work with. Therefore, we select our partners carefully and collaborate only with the ones that meet our rigorous criteria.

One of our mission statements implies that marketing should not be deceiving. It should reflect reality and offer customers valid and accurate reasons to try out a specific offering.

That is correlated with our transparency principle. When listing certain brands on our site, we make sure to mirror their exact values and intentions.

These are a few elements that we look for in a partner:

  • Platform licensed by at least one regulatory body
  • Following the industry’s rules and legislation
  • Putting their customers first
  • Transparent and reliable information
  • Solid offering
  • Honouring their promise

Editorial code

This text truly captures the core principles of our content – it’s our guiding philosophy. Our editorial code is truly special, reflecting our strong work ethic and the principles we strive to share with our readers. It serves as the benchmark we follow when completing assignments, setting us apart as a publishing website.


  • Ensuring accuracy

This is probably the first thing a reader looks for when scanning a text. Therefore, accuracy is at the top of our priorities. We thoroughly verify the information we gather, as well as the source it is coming from. We never rely on doubtful or disputable sources. Instead, we look for trustworthy authorities capable of providing valuable data and demonstrating their expertise in the industry.

Whenever possible, we verify the findings ourselves. For example, in the process of writing casino reviews, we always create our account and test every platform feature. Suppose the information stated on the site is erroneous or imprecise. In that case, we carry out further investigations to get to the root of the problem.


  • Presenting information in a clear and concise way

We genuinely appreciate that our readers come from diverse backgrounds, so we are committed to ensuring that our content is accessible to everyone. Our analysis is presented in a clear, concise, and easily digestible manner, without overwhelming jargon or convoluted language. Whether you’re new to our industry or a seasoned professional, you’ll find our content enlightening and straightforward, allowing you to swiftly grasp the terminology and gain valuable insights!


  • Disclosing our sources

Not only do we double-check our sources, but we also disclose them. Usually, we collect data from gambling institutions, journalistic articles, economic and statistical reports. Whenever we use relevant information from these sources, we will state them in our reference list. In this way, you can verify the data yourself and strengthen your reliability towards us. You can find the reference list at the end of our texts, and if you click one of the sources, you will be automatically redirected to its website.


  • Offering advice based on the first-hand experience

Besides consulting multiple sources, we also conduct our own research. We always test the platforms before listing them on our site. Becoming a player ourselves enables us to understand what users are looking for in a gambling site. Moreover, this is what helps us gather valuable insights and uncover the platform’s hidden aspects.

In this way, we know exactly how to guide punters towards an optimal casino experience and what suggestions to offer them. The advice that we give is based on our own trial and aims to shield you from possible disputes, confusion or misinterpretation.


  • Updating the information and correcting our mistakes

We are committed to maintaining the utmost accuracy in our content. Given the dynamic nature of the online landscape, the information we present is subject to potential changes. To address this, we consistently update our website and thoroughly review the listed casinos for any pertinent modifications. While we take great care in our verification process, occasional errors may occur. Rest assured, should this happen, we will promptly rectify any inaccuracies to ensure the highest level of reliability for our users.

What do we offer?

Our website provides all sorts of useful pages meant to answer Kiwi players’ queries and ease their decision-making process. These pages are not only informative but also explanatory. They serve a specific purpose determined by a particular need. Have a look at the types of content on our site!

Perhaps the broadest area covered by us, a casino review is the primary source one consults before joining a gambling site. They include multiple sections defined by a certain topic. For example, we discuss aspects like the platform’s registration process, games, bonuses, payment methods and customer support. Moreover, we conduct an analysis of the site’s features and offers, highlighting its advantages and drawbacks.

What are they good for?

In our opinion, reading a review is essential before deciding to claim a bonus at a particular casino. This applies both to new players, as well as experienced ones. You need to gather as much information as possible beforehand in order to know what you are dealing with. In this way, you can avoid unmet expectations, disputes or unsatisfactory results.

What to expect from them?

Besides general information and detailed analysis, you also have access to valuable insights and advice from industry experts. The reviews include some key components that appear under the form of ‘Tips’, ‘Recommendation’, ‘Be aware’ and ‘Disclaimer’. Additionally, you may encounter bonus information written as ‘Important’ or ‘Fun Fact’.

These are what we call the core elements of our reviews, and they are also the assets that set us apart from other similar websites. In essence, they are pieces of advice you get from us, categorised in specific structures.

Let’s take them one by one:

Tips – something you may consider to enhance your casino experience.

Recommendation – advice from us based on our own involvement with the platform.

Be aware – a crucial detail about the casino that might negatively impact your experience.

Disclaimer – a statement highlighting the importance of your own judgement in a certain situation.

Important – essential information you must remember about a specific casino aspect (similar to ‘Be aware’ but not necessarily negative).

Fun fact – an interesting observation or trivia that will not affect your playing experience in any way.


  • Bonuses

All of our casinos offer certain casino bonuses NZ and promotions designed for Kiwi players. They intend to help customers get accustomed to the platform and try out multiple games without spending any real funds. Because there are hundreds of offers out there, we have a special section dedicated to them.

How we list offers

These are categorised according to multiple aspects. For example, we have pages that include specific types of bonuses such as:

Or promotions compatible with different game types, providers or payment methods such as:

We are thrilled to share that our platform has been meticulously crafted to understand and cater to the unique preferences of every gambler. Through in-depth analysis of user searches, we have perfected the art of tailoring our website to provide personalized bonuses that resonate with different player profiles. It’s incredibly exciting to note that approximately 60% of our users dedicate substantial time to exploring various bonus offerings. This invaluable insight emphasizes the pivotal role of promotional summaries in aiding decision-making among New Zealand punters.

Whenever you see an offer listed on our site, you should expect it to include the following:

  1. Wagering requirement
  2. Expiration period
  3. Available games
  4. Bet/spin value
  5. Maximum cashout
  6. Restricted payment methods

  • Guides

We refer to these as informational pages explaining how to perform different casino actions or simply offering details about a specific topic. For example, you can explore an entire section dedicated to a certain payment method or game provider.

Unlike reviews, which focus on a particular brand, informational pages are more general and include data from multiple sources that apply to several casinos. They present and explain common industry terms, situations or issues. They are segmented into three specialized hubs: legal guides, player guides, and gambling addiction issues.

We are dedicated to creating blog posts that not only educate and entertain but also pique our readers’ curiosity. Covering a wide range of gambling-related topics, our blog maintains a relaxed approach while upholding our high editorial standards. Our posts vary in tone and structure, offering a diverse and engaging reading experience for our audience.

Keeping you safe

Safety is one of the elements reflected in all of our publications. Whether we are talking about casino reviews, bonuses or informational pages, they all aim to present accurate gambling facts while also being genuine regarding the dangers of online betting.

In no way are we encouraging you to gamble or to take part in activities that might be harmful to your mental and physical health. However, you should be aware of the fact that once you join this environment, you are exposed to certain risks. Therefore, we do our best to protect you from them by providing all the necessary prevention tools through our content.

Responsible gambling

First and foremost, we shall highlight the importance of responsible gaming. The goal of our publications is not only to inform players but also to make them comprehend every aspect of the gambling industry, albeit positive or negative, and teach them the fundamentals of practising this activity safely. Hence, we offer plenty of pages discussing responsible gambling:

Fair play and data protection

Online safety does not only imply preventing gambling addiction. It also refers to aspects like protecting your personal and financial data, ensuring fair play and privacy. All these elements contribute to a secure gaming experience.

This is our stance on this matter:

  • We only list licensed casinos on our site.
  • We always consult verified sources to gather data and support our information.
  • We do not promote gambling websites that don’t use RNG systems and data encryption technologies.
  • We select our partners based on their professionalism and legally compliant practices.

The contribution we bring

We are dedicated to delivering top-notch services to our valued Kiwi readers. Our primary objective is to surpass your expectations by customizing our content to suit your requirements. We are committed to upholding a stringent publishing policy and fostering a robust work ethic to accomplish this goal. Nevertheless, we are constantly seeking ways to enhance our services and greatly appreciate your input. For additional information, we encourage you to delve into the diverse range of pages and explore the links and resources available on our website. Stay connected with our most recent updates and content through our newsletter and social media channels. We are genuinely thrilled to have you on board!